Research On The Protection Of Advertisement Trademark Right Of Advertisement

With economic development, market players increasingly focus on brand creation and dissemination of advertising as a core means of marketing, has been more and more attention, companies continue to explore new creative, expand the advertising impact and achieve ad Meanwhile the value, but also actively looking for new protected mode advertising. May 1, 2014 "New Trademark Law" and "Regulations for the Implementation of the Trademark Law" have been implemented, it means that the traditional trademark registration "visibility" conditions for cancellation, which makes commercials sound section registered as a trademark, to obtain proprietary trademark protection possible.Theoretically Although China has initially established, including copyright law, trademark law, patent law, unfair competition law and other intellectual property laws protect the legal system, but which has no specific provisions on the protection of commercial advertising, so this theory based on a new trademark law, through a multi-angle cross-disciplinary research study, the sound feasibility and advertising trademark protection issues Research and Summarization, in line with the spirit of the new trademark law in order to obtain a workable protection recommendations. The first part is a general overview of advertising, trademark sound, including the introduction of trademark protection, the second part is the sound of traditional advertising case analysis of intellectual property protection, intended to lead to a more suitable mode of advertising sound trademark protection past and the need to protect the trademark sound for advertising and feasibility analysis,The third part of the ad be analyzed from a registered trademark sound to protect the various stages of problem solving to arrive at recommendations and conclusions.