Disney Happy Culture Communication Research

In the background of economy globalization, the Theme park, being an important part of tourism, has been treated by many governments as a new chance and spotlight in their process of city development. Besides, in the aspect of business operation, because of the highly investment and huge profit as a return, numerous and verified pattern of capital focus their eyes on such a booming industry field.Walt Disney Company, as the most successful player of the theme park industry, their business simulation has been duplicated in many ways around world. Nevertheless, the Disney achievement is caught by diversified factors, not a simple reason. Like the Cartoon Character in the movie and multiple ways of culture communication, well-operated human resource and quality management also the radiation impact on the other industries afterwards. In this way, Disney Theme Parks has been a comprehensive system, which includes the function of recreation, culture, entertainment, education. In the long-term operation, this system is becoming more and more improved and completed.In the chapter one and two of this article, the author mainly introduced the clues of Disney Company and Disney Theme Park development history, analyzed the problems that Disney faced with on their way of development. In the chapter three and four, the author introduced the pattern of Disney quality and human resource management and Disney marketing strategy. In the last two chapters, the interaction of theme park and city development is briefly analyze, also, the author introduced the background of Shanghai Disneyland construction and its impact on the local theme park industries. In this whole article, the theory of Brand, Communication, Human Resource, Merchandise is used in certain circumstances. Through this article, the author hopes that it can be useful and helpful in the Shanghai Disneyland construction and operation and also good to the local theme parks.