Confucius Institute Of Foreign Affairs Of The Chinese Language And Culture

Culture diplomacy plays an increasingly important part as supplement to economy diplomacy and political diplomacy . Countries all round the world employ the cultural measures in their international activities of public relations to carry out their strategic intentions of diplomacy. Language and culture diplomacy, preceded by language teaching, is an important means in culture communication and significant form of culture diplomacy. Language and culture diplomacy refers to all the activities whose main content focus on language and culture communication, aiming at enhancing mutual understanding, upgrading national image and achieving the goals of cultural communications. Well-known international language and culture promotional institutions like The British Council, Alliance Francaise and Goethe Institute played a great role in promoting diplomatic practices in its language and culture.The world wide Chinese fever is rising rapidly along with the fast development of Chinese economy and enhancement of international status. Confucius Institutes, the professional organization for spreading Chinese language and culture, come into being based on this situation. The establishments of Confucius Institutes all over the world symbolize the beginning of Chinese language and culture diplomacy and the positive significant have been fully recognized and affirmed by mainstream public opinons.The objects of the communication of Confucius Institutes can be divided into overseas Chinese and people of Chinese descent, people of Chinese cultural circles and people of non-Chinese cultural circles. The needs of the Confucius Institutes audience include cultural preservation and heritage, economic development and political communication. Confucius Institutes exert influence through language teaching, cultural spreading and economic communication. The brand's value of Confucius Institutes lies in the name of Confucius, the essence of Chinese culture and the significant meaning of transformation.Confucius Institutes have advantages in professional language and culture teaching, school running mode, official background and potential profitability, however, they certainly have some disadvantages, like China Threat Theory, lacking of soft power and the potential risks. The shortage of teaching staff and capital is the practical problem at present stage. The running of Confucius Institutes can be optimized from comprehensive strategies, practical measures and the co relational study.