Marketing And Analysis Of The Domestic Animation Industry

After the quiet decades, China animation industry ushered in new development opportunities. Faced with the United States, South Korea and Japan, such as animation power pressing harder and harder, the Chinese government gradually realized animation industry enormous social value and economic value. Began to vigorously support the animation industry. Recent years, various measures and administrative input provided powerful driving force to the development of domestic animation industry. Under the policy guidance, the domestic animation industry gathered a large number of social resources, animation production scale rapidly expanded.However, there are many issues worthy of our consideration with the rapid expansion of the scale of industry. How to follow our own path of development? How to established the animation industry's cycle mode in the current political and economic environment? This is an urgent need to address the issue to the domestic animation industry.At present, the industrial structure of domestic animation products monotonous, consumer groups stenosis, the level of the market is low, animation industry personnel training, product development, sales channels such links still in the exploration and also in the process of improving. China animation requires not only a rational warm and forward-looking strategic layout. After the baptism, the Chinese animation will be a new round of the brilliant, ranks among the world's animation power.