Fashion And Fun To Chase

Lover's costumes are the spirit of the times, the embodiment of aesthetic interest, but also a new dress culture. The data shows that in China's population of 1.3 billion, as many as 300 million are of the young populace (16-35 years of age), which creates a huge consumer market of personality. Lover's costumes as a fashion apparel product, to a certain extent, by the young owners of admiration, contains a huge business opportunities, and has tremendous market potential. So the lover's costumes design study consumer trends and projections, will help designers in the direction of distinguished design, and will also help marketers choose a scientific and rational business strategy and accurate positioning market. In this paper, we use young people's way of life and way of thinking, etc., as the basis for the Fashion Design, by virtue of psychology, sociology and behavioral theories, and through the social and cultural background, life and aesthetic interest, and so the study, research lover's costumes design and marketing strategy.