Business Olympic Father: Peter Ueberroth

"Father of the Commercial Olympics",the American,Peter. Ueberroth (1937- ),net only has he Successfully organred and planned the twenty-third Olympic Games in Los Angeles by taking different kinds of commercial measures and created a new history of holding the Olympics that has macle a profit instead of twening into profit,Suffering a loss but also he has opened a new epoch of the Olympics'commercialization.And he provided theoriotical accumulation and practical expenence for the starting and development of the commercial Olympics. All these have made him an commercial person of great inflnence in the development of the Olympic games.The main parpose of Studying Ueberroth Lies in generaliving and Summerizing his basic thoughts and major measures in the commercilization of the Olympics, whith can provide theoriotical and practical reference and consultation, for the Olympics being commercially organized, more and maturely and fairly; for the Olympic Game being healthily and coordinatedly developed in the near future.The whole text is devided into fire sections :The first section concludes and arranges the personal experiences of Ueberroth according to the detanled and relevant historial materials. Then by describing the experices that how Ueberroth developed a Linking with commerce,Spirts and Olympics, it sums up several influencial aspects of being successful on the ammercial Olympic in his personal experience These experienles have a definite impact on the development of the Olympics.The second chapter outlined the basic idea of Ueberroth's commercicd Olympic Games.The basic idea contains four aspats: top new resourles,cut down expenses,make it grent and powerful.The maeasures that ueberroth made commercial Olympic Games come from the understanding and reagnization of the commercial Olympic Games.The idea of the commercial Olympic Games has produced important effects on the development of the Olympic Games Therfore,it has nucleas menniny fos the study of ueberroth to genercilize and anylize the basic iden of the Ueberroth's commerical Olympic Games.The third cheipter related and analysed the main operating measures about business Olympic that Ueberroth had camed out on the Angeles Olympic Games. Tese Specified pratical experiences,and they embadied Veberroth Bnsiness Olympn Ganes' fundameted idea and disposition consiaons. Tese operating measures in the main ware imitated and used continuously by the fouowing Sponsor's of every Olympic Games, also were the practical embodinent of Ueberroth bus ness Olympic Game idea .Chapter 4 analyses Ueberroth's suceess on Olympic, in the subjective and objective way. First it's his own quality that make him sulless. Then it analyses deeply his objective canst, taking on the background of the world economy and Olympic games at that time. Therefore it gives the soual root of Ueberroth's success.The last chapter sums up the effects and ranks of Ueberroth's commercial olympic. He played an important and active rote in starfing and developing Olympics ammerlicialization, brought about modern Olympic Games'twrning loses into gains in economy, and far. What did he do founded himself an impostant standing in the history of Olympic's development and he has been called"the father of Commercial Olympic'.