"sails" From The Point Of View Of Brand Design And Marketing

The city trademark is an important characteristic of city, and itstands for the level of city economic rivalship. It differs from ancientlysymbolize city logo in our country, such as flower, sculpture, indicationand other simple logo. So it is important to design a suit of integritycity trademark visual identify system for city trademarkcommunication. Meanwhile, if we import city trademark design tocity layout, work system, nature environment, building, streetand so on, it not only could improve the city visualimpression, but aso coutd bring more economic benefit forsociety."The Sailing City" trademark communication project canmake city trademark standardization in popularize course.Thereout, it can form vivid city trademark and increase cityindustry. Consequently, city can gain more commerce chance todevelop the city economy.