Regional Culture In The Use Of The City Logo

In today’s world, with the increasing acceleration of urbanization, the competition betweencities has become increasingly fierce. Today competition among cities and urban areas has notonly limited to economic competition and political aspects, but gradually the brand culture ofcompetition, whether a city a good city to establish a unique image, is to enhance the city’seconomy, as well as promote tourism and awareness other key sectors of development. Logoimage of the city is the city’s historic and cultural depth analysis and mining, and refining,transformation into simple, profound meaning of the image logo image. Since the reform andopening up, China ’s cities have a lot of speed in the pursuit of economic development, ignoringthe protection of local culture and explore, thus, although the economic development of manycities fast, high-rise buildings, but the city did not have no personality characteristics,identification not strong city brand not hit out, it is difficult to maintain the sustainabledevelopment of cities. So in shaping the city’s image and logo design image of the city, he mustkeep the difference between cities and the unique combination of geographical and cultural city,so as to make the city’s image onto a healthy and sustainable scientific development.In this article will Tai’an city image logo design, for example, the local culture as animportant starting point, through the study of the relationship between the city ’s visual identityand local culture, in order to determine the source of the creative image of the city logo, fromspecific symbol image up experience between different cultural characteristics of urban areas, sothat a different image of the city has its own unique charm logo. Meanwhile, local culture andthe relationship between the urban visual identity analysis, summed up in order to design afitting image of the city, while the city has a long-term vitality of the visual identity lies increativity and performance information to complete the city’s conduct induction and extraction,to fully tap its profound conception and connotation, so to write to God, Vivid.