Convey The Shape Of Visual-based Network Media

Internet media have become an important media form in our daily life when internet technology scored the brilliant achievements today. Meanwhile, Internet media gestate many kinds of new design forms, especially for a new visual design type characterized with dynamic vehicle which have scored the brilliant achievements in its own field.My article is to analyze this new visual design form and put it into a background of contemporary culture and technology to outline it clear, meantime providing academic materials to practise and produce this new form.We get the conclusion by studying above: due to the development of new technology and new media, the visual vehicle design must emerge the new representative which adapted with its own characteristic. Currently, lots of forms exist in visual vehicle, we can define them into two classifications: 1. Traditional media 2. New media derived from traditional media. The first classification can be defined as two types: 1. old wine in new bottle, that means traditional media get a new look by using internet as it's new type, it's consistent with traditional visual vehicle in itself. 2. Although it is traditional media form, but it's transformed and adapted with the new internet media. The emergence of second classification is caused by internet technology and the special internet communication environment which brought the new media representative. All the representatives come into being a new style of the internet development which become a new inspiration and innovation that the traditional media accept cheerly.All in all, in each media background of new and traditional media, the relationship of all new forms derived from visual dynamic media is, they have their own characteristic, meanwhile they are transformed and effected each other. That means new media is not new, old media is not old.