Sports Fashion Apparel Development Research

Today, when the sports culture has been treated as the main stream of the fashion trends and the healthy body is the ideal of the fashinable community, The sports fashion is deeply affecting people clothing, The starting point of dress design not only needs to get to the function but also manifest one kind idea of health natural life .The paper systematically reviews the different historical periods when the sports affect profoundly to the clothing development and advancement, promulgating the impetus action sports develop to the clothing; And it thoroughly analyzes the influence sports fashion to the clothing fashion from two aspects :the cultural context of modern society and the people's life idea, so,elaborats the interaction relations about spors and fashion.The paper establish in comprehensive investigation and study foundation to the sports and leisure clothing markets by the investigation and study methods of information acquisition , visiting and asking the volume . The paper firstly induces the overall characteristic of present sports and leisure clothing market, then thoroughly analyzes the expense characteristic of the expense community of the sports and leisure clothing to thorough analysis research, the key point of which is the research on the sports and leisure clothing consumer's daily use and consumer's expense pattern, and this article carries on the exploration analysis about the innovation of sports style clothing design in view of the different types of expense community's characteristic. The paper carries on the classification and the numerical analysis to the investigation datas, its induction and analysis may have the certain macroscopic guidance for development of the current sports and leisure clothing design and the market marketing.The paper further conducts the compartmental research on the main sports and leisure brands between the domestic and foreign, providing the beneficial model for enterprises which can graspe the leisure clothing market and consummate brand construction well . The paper has the profound practical significance for the sports fashion development of modern clothing and development of the sports and leisure clothing design which has function and fashion.