.1981-2005, China's Advertising Keywords Parsed

From 1979, advertising in china had gone through several moments. Every moment has the focus .there are a lot of reasons why people pay much attention to these problems. And these focuses play an important role in the development of advertising in china. It is necessary for us to find these keywords, and describe them in details. By describing of these keywords, we can know the actuality about development of advertising in china and get some experience that is useful to the future of advertising.The article makes three magazines as analyzed text. About 10007 texts were analyzed. The article tried to reflect the keywords that appeared in the process of advertising development. The article totally abstracted 17 keywords, and described general situation and change of those keywords, and gave the answer to the question that why these keywords changed.The article was divided into four parts. The first part is total checking, abstracting the keywords; the second part is phase analysis, abstracting the keywords about different phase; the third part is observation of details, analyzing the rising keywords and keywords that were descended; the fourth part is the summary of the article.