Folk Arts And Crafts, Modern Design And Operation Of The Market,

This thesis talks about Chinese folk craftwork begin to its basic characteristic in the first chapter, furthermore, in the second and third chapter, analyze the actuality and essential reason of the folk craftwork in the present age, and construe the people's requirement of utility, spirit, taste that how to change now. Put forward that the new development of folk craftwork is modern design and marketable operation in the same time of protestation and packing up folk art. In this way, folk craftwork not only can be protected, but also can be developed and accord with the consumed way and the life of the people in the contemporary era. Because the tradition, nature, handcraft, and human kindness of the folk craftwork is so welcomed by the masses and consumer who live in the industrial civilization, the people thirst for natural, light-hearted and traditional life, the folk art can adjust and compensate their tire heart. But original folk craftwork no longer suit modern people's life and consumer way, so need to open out and design the folk craftwork at the aspects of material, craft, form, variety and function in order to accord with the new requirement of the people.Subsequently, in the fourth chapter, particularly discuss the modern design and its principle with the five steps: the orientation of the product, the conceiving of the product, the material design, the unitary measure and the design of production. At the last chapter, emphasize the marketable operation of the folk craftwork, contrast and analyze the folk craftwork in Qingdao market and the other places, finally, conclude and sum up the universal rule of the marketable operation about the folk craftwork.