The Research On Orientation And Profundity Of Modern Marketable Industrial Design

As a frontier science, the industry design is the perfect combination of science and art. It may transform the scientific and technical results on the sketch into realistic productivity, so that integrating the people, products, and environment very well. The research on industry designs of China began a little late, but with efforts of several generational designers, has already made suitable progress.Education of domestic industry design is mostly taught on the base of emphasizing thinking and method of design, training students the ability of innovation and expressing for design. But the comprehension in the reasonable operation is not deep, which how to change the good concept of design to real project can be produced in corporation, and how to obtain dominance in the marketable competition of products under the guidance of industry design. "For Competitive Advantage of Designing. "This is a saying while proposing by a policy that U.S.A.'s national research institutes have referred to government. The industry design assisting the enterprise in creating product, turn science and technology into the productivity and market value directly, accepted by the customer, this is exactly the meaning of industry design.The traditional innovative mode is one-way straight-line quality, namely research -Develop 桺roduction, it is independence. However the innovative mode in the modern time of knowledge economy that the book introduces is the interaction type, The potential market prediction in the innovative course, new technical research, Invent, design conceiving, the experiment is improved, produce, sell etc. there are cross interaction relations between every links. Links carry on information transmission and feedback constantly and realize course become spiral situation of rising entirely.This book is divided into five chapters: Introduction, modern design method, practical design, commercial design, and cases of design. It has recommended in detail that the industry design is from creating thinking --The plot--Make a verdict -Operation -- marketing, the question that how to realize the transform of design is the difficulty need to be broke through very much at present, is the key of the content of the book too. In chapter two I dwell so much on introducing the design method of the modern most forward position especially: TRIZ theory on solving of invention, variable design, transmutable design, these scientific design methodshave used and made the remarkable achievement in others fields, There will be suitable guidance functions to products innovation too by bring it into industry design field. In chapter three, it has introduced the application of industry design during enterprise production, however among this, making modern machine, mould development, CAD & CAM designs are the key of realizing design, are even more the knowledge that each designer must grasp. The content of chapter four from the situations of the market competition, combine realization of advantage design, explaining is launched from decreasing costs, life designing and popularize of market. Furthermore, in order to let the readers have a more advance comprehension on how to applying the theory of carrying out the innovational product design, the last chapter shows the case of designing the CK534 digital-controlling single-spindle lathe of DOGNFENG enterprise.