The Development Of Cultural Industries In Nanchong City In The Problems And Countermeasures

"Cultural industry" merges in the western society first. Cultural industry involves industry of culture to say popular, regards cultural product and activity as subject target to mean, regards producing and offering the intellectual product as the main activity, is the industry class that is engaged in the cultural production and management, development and construction, circulation and consumption, paid service, regards in order to meet people' s cultural needs as its goal, it is an important component of the tertiary industry. In the modern western linguistic context, the cultural industry is a field that is discussed numerous and received much concern, it has already moved towards the centre from the economic edge in a lot of developed countries and became the backboned industry of the country. The industrialized development of culture have exerted an important influence in a lot of respects such as living to the economy , the politics , culture , society etc. and brought the change of the quality. The industrialization of culture and cultural industry is still a new phenomenon, new industry in our country. Its rise is closely related to reform and opening-up and setting-up of socialist market economy. In the socialist market economy is not still perfected and the realistic cases that our country has joined WTO, the industrialization of culture likes as a "double-edged sword " , a " rose " with thorn, there are rationality and enthusiasm which it rises and develops, at the same time there are comparatively obvious defect and drawback. How to know sober of our country industrialization of culture, how to develop "profit" and get rid of "fraud" , expand the cultural industry of our country better, it is the great subject that the cultural construction faces at present.This text regards Marxist dialectical materialism and historical materialism as the total guidance method , advantage inferior position developed through the urban character functional demand of Nanchong of Sichuan Province by analyzing , synthesizing , comparing etc. and cultural industry, the strategic thinking of proposing "developing the cultural industry in a more cost-effective manner " , find out the existing state of development of the cultural industry in Nanchong basically through detailed investigation and research, clarify the problem to be solved of development further and put forward the concrete countermeasure suggestion.