Analysis Of The Chinese Film Industry, The Road From The Movie Audience

Since 1990, Chinese movie has been in low tight cause of the malpractice of traditional movie products manage system. The innovation of Chinese movie industrialization was pulled the curtain on these conditions. It has been 4 years since China entered WTO and the transformation has gained some improvement, however, the most political change of it is still the innovation of its industrialization from planning economic to marketing economic system. The thesis begins with the research of audience in the theory of sociology and communication, focus on the attention of audience, encircle with cinema movie, clue to the selection of audience and on the ground of dates" collection, survey Chinese movie situation and the direction of innovation in the different course of industrialization transformation.The body of thesis is divided into two parts. " The first part -audience " includes Questionnaire research and Deep research. Questionnaire researches on audience through 7 subjects and bring forward the questions according to statistic. Deep researches selects the standard sample and seek the viewpoints of watcher from 5 issues and get the arguments for the next part. " The second part-industrialization " focuses on analyzing and dealing with the problem. Due to the complicate system of the movie industrialized transformation, the thesis analyze the present problem from six factors, the present situation, the movie customers, movie managing, movie products, movie circulation, Hollywood movie and national movie, and put forward to the direction of its transformation.There are two key words in the course of Chinese movie industrialization transformation. One is "audience", the other is "industrialization". The thesis focus on the research of audience, and aims at describing the direction Chinese movie industrialization should face. Wish it can be some helpful for the present Chinese movie research.