Characters Symbol Study

The Chinese square character is a unique graphic language. With a strong artistic expression ability and visual influence, it is now frequently and widely used into the transmission of information or ideas, basing on visual organ. The very juncture that why Chinese characters have been implemented into the logo designing lies in the special natures of Chinese character, that is, the image and the symbolization. That could also be regarded as the prerequisite and foundation of the naissance of the Chinese character logo. Chinese character logo contains and fulfils ample, even abundant cultural connotations. Further more, it comprehends and combines some methods or skills used in graphing and embellishing Chinese characters. The author argues that the very purpose to analyze Chinese character logo is to unveil its cultural connotations and designing expressions, to up-level the standard of modern Chinese character logo designing, and then to purify and reflect national cultural connotations, ethnic ideologies.Chinese character logo possesses special cultural connotations, which are the consolidation of the Chinese ideology, as well as the long-lasting organism of transmitting them. It is not only influenced by the traditional thinking method of "Ju Lei" (fusing together according to a certain category) and the method of creating characters, preserving the traditional Chinese aesthetic conception, but also influenced bilaterally with the traditional arts, meanwhile presenting practical transmission functions and commercial functions. Chinese character logo is designed according to the "form" of the Chinese character, to carry and transfer information, to express ideas and illustrate viewpoints. Simultaneously, with the connotation and symbol or the form of the Chinese character, and also the transforming itself, the designer should be able to widen and even broaden his or her "intention"! The "image" of Chinese character logo bases on the form and the structure of the Chinese character. And the designing methods could be classified into 4 categories, that is, changing and differing, replacing and melting, reversing and relating, forming according to the circumstances. However, the meaning of the Chinese character is conveyed by its image and there are three methods to transfer the meaning. They are, respectively, that the image of the Chinese character itself tells the meaning, that the meaning implies beneath the image of the Chinese character, that both the image and also the meaning could be traced out from the form of the Chinese character. The article also points out that there is a considerably close relation between the "image" and "meaning". Only when we could harmonize the two factors or elements together that mentioned above could we draft and further design excellent and perfect Chinese character logos.