Character Studies, And Color

With China's succeeding in applying for the Olympic Games, entering into WTO, undertaking Expo Shanghai and many other affairs in 21 century, someone predicts that the 21 century is the century of China. So China has more and more opportunities to demonstrate Chinese character to the whole world. Similarly, more and more fresh things in the world are familiar and accepted by China. In such an opening intercommunion environments, internal and external communication of design which emerge in an endless stream can't be neglected. To be honest, there are still some disparity existing between our design and that of many developed countries. Overseas designers have made systemic research on relative content, which includes perfect theoretical study and practice for every related factor.As far as the design of characters is concerned, there are professional clubs and for printed character abroad. And the designers and activities are active. For example, they choose excellent letterform design through public appraisal in monograph every year. Due to applying new script to design in foreign countries, the works manifest strongly contemporary. However, in our country, the speed of design is far behind the Western countries. Meanwhile, they hold a lead in color field. Color standard which comes from the west has been used commonly all over the world. They research the field earlier and deeper than us. Even some companies possess their own enormous color system and become trade standard. It's a comparatively new design field to put the two irrelevant factors together to research. Pro. Petter Jenny, who is a German, makes a contribution to this field. His work Farbhunger, which was published in 1994, made an elaborate research on why the same character and letter can bring different visual feeling only because they are in different color environments.Though the research of Chinese character is of long standing in China, it is far insufficient that character appearance put particular emphasis on people's psychological influence and affection in design. The reason is that scholars explain ancient script more from our culture and history and they more emphasize the shape of script while less underline the color of character. Even there is a few work about it. I have seen many contemporary design works, especially in plane design field, with regard to Chinese character including a variety of excellent ones. Designers plan vividly and fascinatingly in character design using the shape of it and its association. Nevertheless, systemic research on Chinese character and color is still vacant in China.Based on the retrospecting of the developing process of Chinese character and color (running through our whole history) in our country ,the thesis compares all kinds of contemporary design theory concerning character color.Then the author puts forward her own design principle through the investigation and research on the different relations from different people with the arrangement of shape and color in script. At last the thesis makes a conclusion that people should use different color to fit together with different character when facing different design object, on the basis of which deeper design is needed.