The Consumer Culture Of Modern Shanghai, The Shanghai Novel

The literature of shanghai group as a special integer was studied and finalized the design and became an expert thesis of Chinese contumacy literature, which is a matter no more than two decade. This concept is decided mainly by social and cultural elements. We think the novel of shanghai group was coming into being in the environment of consumer culture of modern shanghai. This kind of urban mass literature has the modern character. Its gestation,development,writing pattern and literary character were clearly affected and restricted by the consumer culture of modern shanghai.As the concession of the U.K,USA and France, Shanghai overall transplanted capitalistic commodity production, urban construction, life style after the opium war, and it became a big international city which had thriving and prosperous industry and commerce and charm of the western civilization . Profound changes had taken place in its form of government, social structure, occupation distribution, public relations, life style, and psychology state. Moreover, it showed some typical character of contemporary borough society. The flourishing of commercial advertisement ;The emerging of synthetically department store which blended culture and commerce; The popularity of the film, popular song, social intercourse dance, horse race, dog race and other new and developing amusement trades; The thriving of press, broadcast and other forms of mass media; All of them indicated Shanghai's urban consumer culture having been formed. The novel of shanghai group came into being under this kind of cultural environment. The expansion of commercial logic caused the production and consumption of culture controlled by market mechanisms. The novel of shanghai group bearded a strong character ofcommercial composition. In addition, the novel of shanghai group also had the obvious literature character that fit in with the needs of the consumption of urban mass private life space. It lured some modem western vanguard literature into popular literature, and met the needs of urban mass' spiritual consumption, by the way of writing urban feeling and desire,or expressing the worldly life of townspeople,or creating romantic legend. Undoubtedly, the developing experience of the novel of shanghai group had important value and significance to Chinese current literature.