Cross-cultural Communication Context Of Our Documentary International Market, Operations Research,

With the deep expansion of cross-cultural communication, documentary as a image of expression of culture and ideology play a key role in cross-cultural communication and exchange.Its'market operations more directly determine the effects of the dissemination and exchange. However, our documentary market is still in the growth-transition phase presently,with weak sense of the market and monotonous marketing approaches,it seriously affects our national image and cultural communication. This situation is extremely disproportionate for our position of Millennium ancient civilization and powerfully cultural country. Face of such imbalances, how should we respond, how to enhance the competitiveness of our documentary, how in the international market to obtain the corresponding right to speak, how to make our local culture communicate with others better in the world……This article from the features and changes and development of domestic and international documentary market recent years, analyzing current status and facing situation of the global operations in China documentary.Then, with Jia Zhangke's film"I wish I know"which had received many awards in Cannes and other famous film festivals in 2010 as example, analysis of its, operations in the market of available strengths, weaknesses, opportunities and challenges. Then make further specific analysis of how to use the advantages and avoid disadvantages, seize opportunities, and change challenges into opportunities in global operations,and puts out of some corresponding ideas.Among them, the strategy of co-producer can effectively comply them sharing of resources, learning from each other and broading the market, expanding the influence of other aspects of the "win-win." "Event topic" tactics make films with social concerns "focus" event.The full integration of both cost savings as part of publicity, but also a good film won the attention, and influence market share easily. Three-dimensional narrative strategy, make the film a rich and full. dramatic, narrative and appeal. Multi-channel financing is not only to address is the funding of a film, more importantly, the development direction for the film and follow-up to promote the laying of a bumpy road. Multi-channel promotional strategy for the film constitutes "integrated marketing communication," which is a different means of communication between the communication and complement each other and set off each other advantages, weaknesses complement each other, clearly the positioning of the film is passed to the target audience. The use of brand strategy to form the film sensation plays a crucial role, the film in the process of production and operations will be many elements of a brand together, the formation of "integration effect", greatly enhance the film's influence and visibility. However, particularly noteworthy is that the operation of documentaries, in addition to the use of these strategies, the first should be more attention is the target audience to communicate effectively to enhance the care of the target audience, the core target audience for film publicity, the development of the film have a positive and significant. Producers and issuers should be based on feedback from target audiences, to adjust promotion strategies, and these strategies and ideas for future documentaries creation and operation of the guidance. Only through such effective communication, forming a virtuous cycle of information chain in order to establish a stable audience, to produce sophisticated, there is a market for documentaries, and then expand the impact and visibility. Secondly, I think it is particularly worthy of human attention is a documentary, the film's depth of product development. Videos related to product development in the areas of animation and feature films are widely used, popular favor, extraordinary gains achieved. But our people have tended to ignore this documentary aspects of the operation. Therefore, to fully enhance the development of documentary knowledge of people and products is very urgent attention. This expanded visibility of the film, set in movie "brand" to form a stable market, access to the economic benefits of high returns have a high degree of significance. Thirdly, improve the documentary's "rights consciousness", the film and related products to enhance the brand to maintain, in the process of removing the spread of "noise" to form an effective chain of transmission, access to relevant products and brands of high reputation and high market rates of return have a significant and far-reaching significance. Finally, the author further discussion, summed up China's active participation in the international market operations documentary significance. On the one hand, a documentary to enter the international market is conducive to the development of the world's cultural diversity and cultural diversity through the atmosphere, promote the formation of friendly "dialogue and cooperation" situation; the other hand, the market is the ultimate destination of the documentary, only to documentary aggressively enter the market, by contrast, can learn from each other, thus further promote the international exchange and cooperation, therefore, a documentary has been sound and fast development.