Brand Building Of Liaoning Province Institute Of Traditional Chinese Medicine Research

In today's new economic situation, with the brand marketing at the constant deepening of our country and development, brands have become an enterprise's comprehensive competitiveness of the most important performance. People's growing stronger and stronger brand awareness, brand value are becoming increasingly significant global economic business activities from product sales has developed into a new phase of brand marketing. From the future competitive market trends, brand building will be beneficial to the protection of market competition is the only way for survival and development of enterprises. For my country the medical profession, especially after joining the WTO, there has been private capital, foreign investment, joint venture hospitals with advanced medical technology, management experience and strong capital advantage, and gradually into our country's medical services market, the domestic the impact of the formation of larger hospital. Today, the hospital is facing tough challenges, the availability of the brand has become a vast number of hospital patients with the largest selection Attraction. At present, our country all over the hospital at all levels attach great importance to both brand building and continue to explore and research ways to make hospital patients be able to achieve awareness, acceptance, loyalty and satisfaction, this article, Liaoning Province Research Institute of Chinese medicine as an example, for the hospital well-known hospital in Liaoning Province to build the development of recommendations and solutions that hospital in the fierce competition in an invincible position.First of all, This article describes the importance of creating a brand from the background to the study subjects, the purpose and significance of research methods in detail several aspects.Secondly, this paper, the use of marketing and brand strategy and other related theories, the concept of the brand, brand characteristics, hospital-branded concept, says, the significance of brand building hospitals, building hospitals, as well as the importance of the creation of a brand in detail. Third, based on empirical research, a comprehensive introduction to the provinces of Liaoning Institute of Basic Medicine, including the address of the hospital, set up time, number of employees, job title, the hospital level, department level, the hardware facilities, scientific research strength, academic exchanges, by Awards, etc., as well as outpatient amount. And the application of environmental analysis, SWOT analysis, market research method, empirical research on Chinese medicine research institute in Liaoning province's macro-environment, micro-environment, strengths, weaknesses, threats, opportunities, as well as doctors and patients of the hospital to conduct in-depth investigation of the status quo analysis.Fourth, through the provinces of Liaoning Institute of Medicine analysis, the use of relevant theories, and learn from other hospitals in the successful experience of brand building, in order to create well-known hospitals in Liaoning Province to provide appropriate countermeasures.Fifth, the adoption of hospital-depth analysis as well as for the development of Liaoning Province Chinese Medicine Research Institute summed up the response to and at the same time from the hospital managers, the medical cause of national attention, change the marketing approach to develop a clear direction to meet consumer demand to improve patient satisfaction and other aspects of medical treatment recommendations.