Online Games, The Bearer Of Cultural Values ​​and Build,

What is the significance of the game? How to game? From childhood to old age have always played a variety of games, online games now than at any game form should be rich, people in the entertainment, but also feel the cultural environment of its unique domain. This paper attempts to resolve one of the game state, so as to establish a humanistic online game community. Way, the significance of this from the game start with the analysis of a large number of currently popular video games and online games based on the player's psychological needs to first, from the online game content, structure and marketing approach to dialysis the significance of online games and business opportunities which in turn in the above analysis, deconstruction of the Humanities building online games entertainment community. Caused by the outside world online game mixed social phenomenon, but the reason why online games absorbing a large number of players cited involved and addicted, the paper that there are two main reasons: First, people need games; second is attractive online games . People play the game there are many kinds of motivation, but in general is to "escape" the current situation (real or mental situation), but to find an ideal environment domain, is its immersive online game (imagine presentation) of the visual and spiritual impact, attractive Shen love them. As a result, people seem to find his "mental home", but otherwise, the online game's virtual world, designers designed the player's behavior patterns, and the design is limited, coupled with marketing the game due to acute and benefits, the player end can not find obtaining the "free and promising spiritual home." Player games with, looking forward, in the design, the player is human nature to stick in the game. Culture is the crystallization of civilization, no matter at what people are deeply territorial boundaries of the cultural impact they suffered only in the appropriate cultural environment domain, we were able to find obtaining the music. Play online games only load the appropriate cultural environment domain, which can make people entertainment to the game, so as to profit-making business. That is, when the first game online games, can become a commodity.