The Aesthetics Of Television Public Service Interpretation

TV public service ads,which is released by the government, enterprises, social groups or television media, for social and public interests, not for profit a.After the mid-90s of the 20th century, Chinese television public service ads play the great advantage but other media can not match. It use flowing pictures and nice voice as the carrier. Through montage artistic, the concept and emotional of Chinese public service ads are demonstrated Intuitively. Chinese TV public service plays a good role in promoting the public interest of public, Promoting good social ethics, Promoting harmonious ecological environment.As an art form, truth, goodness and beauty are element of the basic aesthetics of Chinese television public service ads. If left the real material and emotional, Chinese television public service ads will be the passive water. Good content is showed out by TV art form. Aesthetic TV public service ads,for one hand, it means that good content of the advertisements presentation of the human beauty. On the other hand , it means lively TV format presentation of Artistic Beauty. The combination perfectly of good content and good form is the real aesthetic value of Chinese television public service ads . TV public service ads has Aesthetic Quality of"Image", "Plot" and"Immanence".Chinese TV public service ads text aesthetic value lies in the following three aspects. One, China's unique national loca cultural elements television public service ads showed up aesthetic value. Two, "Beautiful," "ugly," "noble," "sad" and other aesthetic forms of the television public service ads showed up aesthetic sense. Three, "Humor", "Fear-style," "absurd style" and other emotional appeals of television public service ads t has playde important roles of passing television public service philosophy, rendering emotional atmosphere, enhancing aesthetic.Chinese Television public service advertisement itself contains many of the aesthetic elements as an productive art . A television screen visual elements include color, line, shadow adjustment and so on . They have independently aesthetic value because of Montage. TV public service ads auditory language elements include sound, music, sound, etc. Their presence not only enriches the content of public service ads, but enhance the aesthetic value television art form.In conclusion of This article, China's TV public service ads over 20 years of aesthetic changes were summarized and sorted. On the Consumption age , Chinese TV public service ads faces great challenges in surviving and development .How to use a more lively aesthetic art form to Performance of television public service the traditional aesthetic proposition of "culture as a vehicle," has became be thinked urgent issues by the times and each advertising people.