The Research Of 9-11 Year-old Child To Television Pulic Service Advertising Understanding

The public service advertisement in the true sense was produced in the 1940s's US. As a result of industrialization big production unceasing development, which caused a series of social question. To appeal to the society, arouse the social public's interest and the response, the public service advertisement takes one kind of powerful tool to arise at the historic moment..The television public service advertisement is broadcasts the nonprofit advertisement which take the television as the medium serves for the social public.In China, in 1979 only then the television advertisement come out, the television public service advertisement history has not been longer. In 1986 Guizhou television station produced and broadcast the first piece of television public service advertisement "Economize on water". In 1987 CCTV opened"informed widely"the public service advertisement propaganda fence in the prime time, the television public service advertisement officially has only then stepped the screen stage.This research attempts through to 9-11 year-old child to the television public service advertisement understanding real diagnosis quantitative investigation, Explores 9-11 year-old child to the television public service advertisement understanding have relations with the factors as follows: Child's gender, age, degree, family income level, the parents' manner, onlooking time whether to have the parents to instruct, the companion in side whether to watch, the accumulation onlooking number of times time concerns. Public service advertisement own its characteristic: Whether a sta in public service advertisement.,whether the public service advertizsement is the animation form,Will they have any influence to 9-11 year-old child to the television public service advertisement understanding?The research main conclusions are as follows:9-11 year-old child every day watching television's time and parents' occupation does not have the remarkable relations.The frequency of 9-11 year-old child watches the television public service advertisement has the remarkable relations to the manner of the television public service advertisement.Formerly established the supposition that cadre family the guardian possibly favors in for it tried to explain the great significance in the television public service advertising to the child. But the worker family's guardian possibly t cannot explain for the child as all kinds of reasons. However through the research discovery, the fact and the imagination is opposite, The two do not have the remarkable relations. Discussing the advertisement with the children have the very tremendous influence on the likeliness and trust. The Finding that the parents accompanies the children to watch television and the children like the television advertisement are being related., with the child believed that the advertisement the degree also has is being related.Through the analysis, the gender and the loveness of the children to the television public service advertisement do not have the remarkable relations. The gender and the television public service advertisement's understanding.of the children also do not have the remarkable relevance .The frequency of the children watch television public service advertizsement does not have remarkable relevance with the understanding of 9-11 year-old child to the television public service advertisement.Whether there are stars in television public service advertizsement and the children's understanding.of television public service advertisement have extremely remarkable relations.The understanding of the television public service advertisement story outline with whether to like the television public service advertisement do not having remarkable relations.