Reorganization Of The Times. China Unicom Corporate Culture Integration To Explore

In October,2008, new China Unicom was born after China Unicom and China Netcom merged under the direction of the Ministries. In more than one year, the new corporation overcomes all sorts of difficulties and finishes the integration of personnel, service and operation platform, thus it can serve the public with new appearance. Under this historical background, the difficulty of its enterprise culture integration appears. How to solve the problem becomes one of the determinants for its further fusion.As a First-line manager in Sichuan branch, China Unicom, the author has been engaged in the relevant work of enterprise culture construction for many years. Driven by the sense of responsibility and mission, the author tries to solve the practical problem and take it as the breakthrough point. In order to provide a feasible clue and reference for its culture integration, the author attempts to carry on the systematic observation and exploration of culture integration in China Unicom with the relevant theories and approaches of management, strategic management, marketing and sales, and enterprise culture construction.The article's basic target is to systematically study integration and construction of enterprise culture based on the research logic (to put forward the question, analyze and then solve it) of culture construction in China Unicom. It includes:1. The current situation of strategy and enterprise culture construction in China Unicom after its reshuffle.2. Necessity analysis of enterprise culture integration.3. The analysis of the problems in the process, and the determinants and effects of the culture integration.4. The corresponding plans and exact measures for enterprise culture integration and its penetration and refreshment based on Denison enterprise culture pattern.The article's idea and creativity:the key to the present enterprise culture integration is to set up a value recognized by the public in the field of spiritual culture and then make it filter down into the field of system culture and material culture. The reason is that China Unicom, after several years'development and improvement, has achieved a relatively rich systematic culture and material culture while its spiritual culture lacks a powerful value which should be widely recognized by all staff and integrated with its behavior.Based on the practical problems in culture construction during enterprise reconstruction, the author combines his own working experience with the systematic observation and exploration of enterprise culture integration and construction in China Unicom. So the conclusion and proposal must be pertinent and applicative.The significance of the thesis:the proposal for enterprise culture integration and construction can be the basis of enterprise culture construction in China Unicom and then provides reference for enterprise culture construction of other large enterprises in our country.