Xuzhou Special Tourism Souvenir Design Orientation Research

Modern tourism is an economic activity, it is a social activity. Souvenir reflect specific areas of cultural impressions and inner character, to tourist attractions and cultural characteristics of their own based on the design of unique souvenirs, should be a place card, is a cultural value and economic value of particular commodities. The development of tourism souvenirs, not the lack of technology, but in recognition of ambiguous orientation are not allowed to bring the design and sale of ambiguity and delay. "Special tourism souvenir design Xuzhou Location of the" province of Xuzhou City, as the research object, research through surveys, analysis of carding, defined as the Xuzhou Han culture, scenic design basis for special tourism souvenir. In this study, on the special tourism souvenir of cultural identity, product mix, commodity price, design-oriented research were strategic positioning; on special tourism souvenir design elements extraction, design orientation, design principles of orientation and made concrete research; based on years of the project design, puts forward the design idea and design...