| As a big province in western China, Sichuan is also one of the cradleland of Chinese food. With its special taste, Sichuan food spread its fame all over the country.Shifang Flate Duck is a kind of salted duck processed by Chinese traditional way. For its special taste and long history, the Flate Duck has become one of the most famous local specialty of Sichuan province and also a delicacy of Chinese food.From childhood, the author lives in the Flate Duck's Birthplace -Shifang City, and have deep feelings to the special foods in home town. Observing the market for more than ten years, and seeing how the tidal wave of market economy impacts upon the Flate Duck industry, made author to think a lot.Although, it had possessed a good reputation, and spread fame all the nation, today ,the Flate Duck could not attract the customer's eyes any more. The traditional market of this specail food has been gradually occupied by some newly competitor. It's really a pity to find that Flate Duck's market has becoming smaller and smaller. How to advance this delicious food and how to protect such a precious original brand has been an urgent task coming to face, in one hand, it is a hard work, in the other hand, it contains plenty of business chances in this meaningful work.Nowadays, Shifang has become the biggest duck breeding aquatics zone of western China, The author has been engaged in the duck farming for over 11 years, and have a good command of the duck breeding, disease curing, and the special techniques for large quantity feeding. The MBA course studying stirred up the auther to start a business and invest in the Flate Duck industry. Shifang Yinghua Moutain Food Ltd is the antetype of such a company.Under the basis of marketing analysis and practical survey, the Enterprising plan of Shifang Yinghua Moutain Food Ltd conformed to the standards of commercial plan.Aims to the market demanding, the Shifang Yinghua Moutain Food Ltd. will put more attention to the production process. Starting from quality control technology, the author gave a series of problem solving methods for the raw material produce, Flate Duck making. quality controlling, etc. aspects. In the paper, the funds operation, cost control, market expansion were also be wholly and effectively discussed.By large quantity investigating and studying, the paper gives analysis to the possibility of setting up the Shifang Yinghua Moutain Food Ltd., and got some achievement. The purpose of the paper was to give guidance for the investors and to make the initial minds clear. |
