Chengdu S Of Marketing Strategy Research

Marketing has been ubiquitous in modern society, we have around the person or organization engaged in moS of the activities can be formal or informal, is considered marketing. As an enterprise, the marketing capabilities to determine their level of current level of profitability, the importance of marketing, this also being increasingly public concern. Marketing, however, is complex and delicate work, successful marketing is no accident, requires precise planning and operations. Really good marketing Srategy is small and difficult to achieve, a lot of good in the formulation of Srategies of transnational corporations many problems exiS, much less the resources that are lacking in small businesses. Such enterprises generally have financing difficulties, small scale, coSs are low, low technology and management level is low and less competitive and other congenital weakness of the market belonging to vulnerable groups, especially the importance of their marketing.This choice of the Sandard small business S company as object of Sudy, research paper in the drawing on the basis of our predecessors, through the analysis of the actual situation of the company, the integrated use of marketing, management, human resources management, financial management, Srategic management, project management, subject knowledge, a detailed analysis of how the basic theory of marketing based on the guidance, combined with the Satus quo S the company and to carry out the formulation of marketing Srategy. To carry out the following part of the full teS ofPart I: Introduction Company Satus quo, looking for problems, focus on marketing, make choice of thesis;Part II: description of the company's operating condition, using the internal factor evaluation (IFE) matrix to conduct an internal evaluation; using Porter Five Forces Analysis model to the competitive environment for enterprise analysis of eSernal factors evaluation matrix (EFE) of the face summary of opportunities and threats, to characterize all the appeal out of business. Part III: STP marketing, market segments, target markets, resulting in the target market positioning;Part IV: Using SWOT analysis, the company faces the opportunities and threats and the advantages and disadvantages of a comprehensive comparison, determine the marketing Srategy: analysis of target markets, determine the competitive Srategy of the company positioning:Part V: Based on the company's actual Satus, respectively, from the 4P, project marketing, relationship marketing and market development, marketing, and many made the company's marketing Srategy, in order to provide theoretical support for the company's development.The preparation of this article S not only to address the problems faced by the company's current, but also an attempt by S the company's research, for the majority of small businesses the same reference.