Shanghai Rui Interest In Biotechnology Companies Marketing Strategy Research

The pharmaceutical industry is an important and special area, in which the people's health, social stability, economy development and high technology are involved. At present, the pharmaceutical industry is under development in China. Introducing and popularization of good drug marketing models, not only promote the healthy development of Chinese commercial enterprises, but also conducive to medical costs in channels in order to achieve savings in social medicine costs, and knowledge of marketing through professional and academic promotion can help doctors to achieve rational drug use in the clinical.In China, chronic hepatitis B virus carrier rate as high as 9.7%, with an estimated 1.2 to 1.3 million chronic hepatitis B virus infection, of which 25 to 45 years age group the highest incidence, and about 50 million people die each year from the B hepatitis caused by primary hepatocellular carcinoma (HCC), and advanced cirrhosis. Shanghai RuiQu Biochemical Company focused on hepatitis B treatment field, armed with modern marketing concept, creates professional marketing experts brand image.This article focuses on the marketing environment for Shanghai RuiQu Biochemical Company to make marketing strategy, analyses current situation of the company, makes market segment and product position by using STP strategy and makes marketing strategy by using 4p's theory.