Internet Travel Business Business Model Evaluation Studies

At present, with the development of the information technologies and the internet, people are in the information explosion era. In such conditions, the business operation environment of the tourism enterprise has changed a great deal, the demand has become more diverse, and the operation of enterprises have become more varied and complex. Traditional tourism enterprise business model has not adapted to the environment and the needs of the competition, enterprises needs to capitalize on the internet to form it's business model. In this context, the tourism enterprise business mode is in the spotlight by the tourist industry and academy. But at the moment the tourism enterprise business mode of study is still on the stage of exploration, hence it has an important theoretical and practical significance to research and evaluate the tourism enterprise business mode as well as improving and perfecting the existing business model, also it is conducive to the development of the tourism industry.This research Combined systematic analysis method, qualitative and quantitative analysis method and modeling method to set internet tourism enterprise business evaluation model. The research analyzes the result of the questionnaire survey on users for the first hand material with financial data.The purpose of this research:â‘ The definition of the tourism enterprise business mode and the connotation;â‘¡Analyze the business model taking the case of the Ctrip;â‘¢Establish the tourism business model using of the structure equations and make the empirical evaluation studies about the business model in case of the Ctrip according to the questionnaires collected; Meanwhile, financial evaluation method is to be established for the tourism business model and the Ctrip's financial data is used to make the business model evaluation;â‘£Set the tourism enterprise business evaluation model combing the research questionnaires and the financial data, make the relevant system prototype and get suggestions for tourism enterprise research.This process of the research:â‘ background analysis:The research on business model and business evaluation model identification theory, and the necessity of the study;â‘¡Proposing the question:the connotation of the tourism enterprise business mode and how to evaluated it;â‘¢Analyzing the question:Set the tourism enterprise business evaluation model combing the research questionnaires and the financial data.â‘£Solving the problem:the research proposes the effective business evaluation model for the tourism enterprise.Main conclusions of the research:â‘ Constitution of tourism enterprise business model dimension includes innovativeness, information offering, security, cost performance, brand building and information integration;â‘¡The innovativeness, security and brand building are the leading factors for the tourism enterprise business evaluation model. Tourism enterprise business evaluation model's innovativeness, security and brand building dimensions are more important than dimensions like information offering, cost performance and information integration.â‘¢There is a high correlation between the innovativeness and information offering, cost performance; information offering, security, brand building and cost performance are in high correlation; cost performance and security, brand building are in high correlation.â‘£Reinforce the internets'exchange security and innovativeness; Setting up the idea of the user is the center is the good way to improve the business model market competitiveness as well as an effective way to win customer. Conclusions based onâ‘ Its'a very good way to evaluate the implementation effective of the enterprise business model and to measure the profitability of it from the financial data;â‘¡Its'a very good supplementary to evaluate the profitability of the tourism enterprise business mode.The main innovations of the research:â‘ It is first time to study the internet tourism enterprise business model, the previous is few.â‘¡The innovation may first put forward business model from the perspective of the users themselves. In theory, the theory of the tourism enterprise business model is the development of the business model theory.â‘¢The evaluation method combing the research questionnaires and the financial data the author make out enriches the theory of the business model.