Suqian Unicom's Marketing Strategy

With the continuous development of the national economy and the remarkable increase of inhabitants'income, a large number of personnel flow makes the potential demand for mobile phone communication into reality. Nowadays the mobile phone holder's market is saturated, and how to develop the huge potential customer resources becomes the keystone of contest and expansion. As the focus of Suqian Unicorn's strategic transfer, the essentiality of positioning mobile communications market and improving customer service has become more and more importantFirstly, this thesis analyses the development, the supply and demand, the competitive situation of Suqian mobile communications market. Then it analyzes the problems of Suqian Unicom existed. The thesis also analyzes the external environment of Suqian communication market by PEST, while analysing the advantages and disadvantages of Suqian Unicom by SWOT Matrix, and makes a scientific prediction for the mobile communications market of Suqian Unicom.The thesis points out that the demand of mobile communication will gradually increase with rapid development of economy and constant growth of inhabitants'income. The main future targets of Suqian Unicom are urban group clients and rural population. Upon that the thesis pertinently constitutes the specific marketing tactics for Suqian Unicom.The thesis also points out that Suqian Unicom must subdivide the market, regulate the product and price tactics, expand the market channels, do well the sales promotion, optimize the internal human resources, display the product advantage for customers and implement the process control tactic, so that to ensure future improvement of the marketing of Suqian Unicom.