Corporate Marketing Channel Strategy Of Regional Differences In Diagnosis And Compared

Our country's transportation industry is entering a critical transformational stage. It stands at the vanguard of economic development, with high way transport occupying a particularly important role, especially in the door-to-door service area. Motor transport is an important part of the entire transport sector, and has already become a mainstay of the country's development. In recent years, the expansion of the heavy trucks sector is particularly rapid, and it can serve as a bellwether in the assessment and forecast of trends in the general commercial vehicles market.The continued expansion of social and economic development has greatly stimulated our country's heavy truck industry. But against the great diversity of regional economic development, the trucking industry is faced with worsening similarity competition, while the existing unified distribution marketing channel strategy has obstructed its rapid expansion. China's various economic regions have entered a new phase of maturity, and beginning market segmentation by regional differences deserves exploration. Thus, research and analysis of the appropriate marketing channel differentiation to suit the diverse regional market segments is both necessary and meaningful.This study will consider FAW's Liberation truck model as a case in point. Employing the various tools of interviews, case studies, application of theory to practices, combining quantitative and qualitative measures, and based on a theoretical analysis of the management of differentiated channels of regional distribution, and making use of Michael Porter Diamond Model with SWOT analytical modeling techniques, and taking into account recent theoretical developments in differentiated distribution channels, this study will propose a comprehensive analytical methodology for the study of FAW's heavy truck marketing strategy in differentiated regional markets, thus leading to specific strategy proposals for implementation.This study will first combine theoretical analysis with extensive data sets to survey the current market for heavy trucks and the developing trends in their marketing channels. At the same time, the competitive product strengths of the Liberation heavy truck in the regional markets will be analyzed, with attention to its consumer profile and product differentiation characteristics. The results will highlight the extreme imbalance and regional differentiation which exist in China's heavy truck market. Examining FAW's marketing experience using their 4S marketing approach in the regional markets allows an diagnosis of the various regional distribution networks' relative strengths and merits. Finally, using the SWOT analysis, different marketing strategies/channels will be proposed for FAW's different market regions.By combining theory with the particulars of FAW's heavy trucks, this study will have produced an implementable strategy for distribution in various regional market segments, and a reference point for the regional market strategies for other motor vehicle models as well.