| China is a large agricultural country. Resolving farming-countryside-farmer problem, reforming the backward condition in countryside and building a new socialist countryside are the primary tasks of our government. Since 1980's, our central and local government have carried out policy of poverty alleviation and have input a large number of manpower, material and financial resource to help the poverty people. Till 1990's, the Microfinance model, which has the characteristics of poverty supporting and businessman's investment, have started in countryside of China and given new energy and power both into agricultural production and economy construction in the countryside. Our cities are constantly enlarging along with the rapid development of our economy, and this processing would occupy the land and natural resource on which the farmers live. In addition, the industry structure adjustment in the countryside induce large amount surplus labors, who swarm into cities to search for work, thus change the structure level of countryside labor, and make more requirement in credit business of financial institution. The Microfinance model, which imported from Bangladesh and still imperfect, cannot deal with all the problems in face of new situation. In order to cope with the dilemma, our central party has successively unveiled a series of benefiting-farmers policies, and many financial institutions also carry out constantly reform and innovation to meet the new requirement of financial market in the countryside, and to service for the new socialist countryside construction.Starting from the actual situation of the countryside, and taking the mainline of migrant workers' demand for microfinance, this paper starts with the generation of microfinance, and analyses existing microfinance model from multi-level in order to finds out the influencing factors and points out that there are unbalance between supply and demand in our microfinance model. The later part of the paper analyses the reason of the unbalance in both endogeny and exogene, and it also makes dynamic and static summarization in microfinance demand level, then gives microfinance model and credit products suited for migrant workers in countryside. The paper discusses the implementation of the credit products, such as loan limit, return deadline, credit interest and guaranty, so as to give systemic verification of the feasibility and sustainability of the product. At the end of the paper, it gives some suggestion on microfinance model from standpoints of finance demand in countryside. |