Chengdu Agricultural Products Logistics Performance Evaluation

Sichuan is a typical agricultural province, and Chengdu is the core of Sichuan economic circle, because of the underdeveloped commodity economy, agricultural marketing logistics industry is also a late start to scattered small-scale peasant economy, and it will be lag far behind the development of agriculture situation. Against such a background, it is urgent to study on agricultural marketing logistics questions. From the micro-level consideration, agricultural marketing logistics enterprises are the main implementations of agricultural marketing logistics. Therefore, the studies of agricultural marketing logistics should be based on the studies of agricultural marketing logistics enterprises, according to evaluating the performance of agricultural marketing logistics business, and analyzing deeply its decision-making mechanism, summarizing its successful experience, On a wider scale, in order to exploring the optimal strategies of fitting the development of Sichuan modern agricultural logistics. Therefore, how to evaluate the performance of agricultural marketing logistics comprehensively has become an urgent issue need to address in the development of modern agriculture.This study selects 33 enterprises as samples in Chengdu, and bases on quantitative research and combines qualitative research. This paper studies and summarizes the integration of domestic and international dynamics, discusses the related concepts and theories of agricultural marketing logistics, analyzes the development status, characteristics and problems of Sichuan agricultural marketing logistics; This paper builds the performance evaluation index system of agricultural marketing logistics, using a questionnaire survey method to collect data, then we simplify the original index system using principal component analysis, and evaluate its performance using DEA model. On this basis, we carry out separately for each enterprise the overall validity analysis, scale efficiency analysis, the production frontier surface projection analysis, technical efficiency analysis and its impact factor analysis, consider the efficiency differences and changes of Chengdu agricultural marketing logistics enterprises in horizontally, and give the proposals for the non-efficiency program from the input perspective to optimize the efficiency of enterprises, respectively, and put forward the countermeasures and suggestions from the perspective of both the enterprise and the Government to improve the efficiency of agricultural marketing logistics enterprises.