Industrial Bank Changsha Branch Retail Business Development

In recent years, wholesale banking business's ability of value creating has been on the decline, while retail banking business has more and more become the competitive focus and significant support of commercial bank's value creating. The retail banking business starts late in our country, but develops rapidly, and now the competition in the retail banking area becomes fierce increasingly with the gradual entering of foreign banks. Therefore, how to develop the retail business has been a crucial problem confronting commercial banks, the former being the important pivot of the latter's stable, speedy and sustainable development.This paper adopts the method of combining theory and practice. It first expatiates on range and features of retail business, and the developing trend of foreign banks' retail business, together with the necessity of our domestic commercial banks to expand retail banking business. And based on that, the Industrial Bank Changsha Branch is taken as the example in this paper. Then analysis on its status quo in retail business is finished from four aspects, which are saving, financing service, personal loans and customer development. Further work on Changsha Branch's strengths, weaknesses, opportunities and threats in retail business-developing is presented subsequently. At last, we propose three concrete strategies concerning the retail business expansion of the Industrial Bank Changsha Branch.