The Panjin New Unicom Corporate Culture Building Strategy

Along with the fourth national telecommunications system, the former China Netcom and China Unicom have been the original integration restructuring, as China Unicom and China Netcom, the two operators have different backgrounds and the development process of development, in the re-integration of the two sides not only to achieve business integration, institutional integration, the integration of staff and, more importantly, to achieve the integration of corporate culture, and create a harmonious, progressive, a new corporate culture to better address the deep-rooted contradictions, and achieved overall strength of enterprise continued to increase. This paper has just been re-integration of China Unicom Network Communications Co., Ltd Panjin City Branch (hereinafter referred to as the new Unicom Panjin) study to explore the new situation, in the realization of the combined physical resources and how to create a new Unicom new Panjin corporate culture. Unicom with a new concept of enterprise culture and spirit to fully mobilize the enthusiasm of staff and creative, comprehensive Panjin New Unicom to enhance the core competitiveness and sustainable development, building a leading broadband communications and information service providers.This article is divided into the following sections:For the first part of the Introduction, the main issues and the background and significance of the main contents of the article and research methods.The second part of enterprise culture and core competitiveness of enterprises related to Theory.Part III is divided into Unicom Panjin new production and management situation analysis and corporate culture.Part IV to play the entire business operations into new strengths, to build the core competitiveness of enterprises.The fifth part of the strategy for the building of enterprise culture.