Key Customer Base And Geographic Location Of The Overseas Development Of China's Large State-owned Commercial Banks Choose

With trade liberalism, produce internationalization and finance globalization developing, the globalization of economy has already become nowadays main trend of economy development. "Global Village" also just elucidates the fast speed of fusion for peoples of the whole world. As a newly arisen developing country, China has to face opportunities and challenges brought by economy globalization. After 30 years' Reform and Open up in China, the multinational development of business enterprises and increase of offshore residents provide overseas market for our large state owned commercial banks; at the same time our strong economy power of the nation and commercial banks makes oversea extension possible. As working in the front line of banking, the writer has paid great attention to oversea development of these banks. She also thinks that the decision makers should have to understand who their customers are and where to build the branches before layout the whole overseas development strategy. This thesis mainly talks about these two problems in detail, including the present situations,the causes and results of choices, by making use of abundant of theories and data.In the aspect of analysis method, we got three characters in the treatise. At first, the author takes the classic oversea banking theories and the newly arisen servicing multinational enterprises theories together, supplemented with other two theories, to launch a systematic and complete discussion. Secondly, In order to make the conclusion more convincing and useful, the author makes use of substantial data, investigations and experiences in the text. Thirdly, corresponding location are illustrated in the customer analysis part, which makes the two topics more close.In the content aspect, at first, the writer analyzes the development conditions, advantages and disadvantages of the large state owned banks in facing of overseas market in brief but systematically in order to let the readers understand the background clearly. In the later two chapters, the writer introduces the choice standard, the choice results and how we get the results, which makes the text seems logical and orderly. At the conclusion part, the author tries to delineate a clear and attractive overseas market blue print for the readers.The author hopes this article could make some benefit to banking oversea development.