Collaborative Marketing And To Enhance The Competitiveness Of The Correlation

As a marketing pattern, cooperative marketing is now widely used in the competitive market. With the market becoming more competitive, more enterprises realized that the single-marketing pattern is unable to adapt to the new marketing environment, and they have to establish cooperative and mutual benefit relationship with others, in order to seek after new opportunities. The article is to study how to cultivate customers and enhance enterprise's core competitive- ability.The article is going to sum up the meaning of cooperative marketing and the understanding for enterprise's competition. From analyzing the characters of suppliers and manufactures from the daily business of gold mine enterprises, we get the conclusion that the real competition during gold mine enterprises is the competition of recourse-occupying and materials- purchasing.Aiming at the competition of materials- purchasing, the article analyzes and discusses the strategies of how to enhance enterprise's competitive ability in the area of cooperative marketing from 6 aspects. Aiming at the resource- occupying pattern, the paper analyzes it from the aspects of leaders' conception, enterprise's technology level, capital situation, managing level, and marketing strategies. For gold mining enterprises, how to obtain resources and enhance core competition with cooperative marketing strategies are really important, so the paper brought forward some suggestions from cooperative methods, marketing strategies, and notices to explain it.At last, we take Zhaojin Gold Mine Co. Ltd. for example to study how to enhance the competition under the situation of cooperative marketing.