The Competition Developing Enterprise Core Cultivates Zhejiang Ring World Real Estate Studying

With economic globalization and the knowledge-base economy arrival,core competition theory already becomes a new direction that international enterprise strategy studies. Core competition theory uses Michael Porter; The theory estate brought forward by Porter (Michael Porter) is competed for is a basis, from enterprise develops the prospect and the inner outside environment thinking, the unique resource setting off from enterprise inside nature , being exceeded an opponent's integrates an ability. Therefore, we also it would be well if the competition developing the enterprise core from probing into one times of Zhejiang ring world real estate coming the core competition improving our country enterprise develops and cultivates.Real estate industry already becomes our country pillar type estate , catches the country and attention of the people. Develop city construction on a large scale in our country, people demands under heading for well-to-do society background all round, disregarding living standard rise , housing consumption being to be more and more high on quantity be still mass. This is also to drive the important cause that our country real estate develops , is also fine real estate industry opportunity. Real estate enterprise core competition how, to cultivate and study, that develop at top speed economy is adapted to by self enterprise real estate market, bases self on sure ground, is a valuable research direction.The author complies with the main body of a book first studying significance starts off , is tied in wedlock core competition relevance theoretical analysis, abroad real estate enterprise the characteristic, analyses in the homeland real estate industry characteristic and Zhejiang Province inner industry reality at the same time , combines analysis result , train of thought and method having suggested that world real estate develops enterprise core competition cultivating the Zhejiang ring that the questionnaire inquires into. Be method's turn to think: Aspect core competition being decided now that one kind of enterprise resource's synthesizes the factor institute , including the enterprise external factors and two inside factors. Including plan design , estate management , Human Resource Management, land resources , capital scale, five factors compose enterprise inside factors among them; But, external factors is construction , country policy six factors composition from marketing and sales , technological development, product allocation , corporate culture , brand.The main body of a book think , need to have the effect cultivates Zhejiang ring world real estate enterprise core competitive power, enterprise must analyse real estate of our country developing direction, have the effect field is localized self, integrates self resource, development advantage, strengthen inferior position talent, make self enterprise expand step by step developing , ability is suitable to prompt our country real estate industry desire for development , can gain self unique competitive edge and sustained development ability under globalization environment of competition.