Based On Cas Theory Of Enterprise Dynamic Competitive Strategic Management Research

Nowadays, the market environment is fiercely changing, and along with the rapid development of science and technology, globalization and knowledge economy, the change becomes more frequent and complex. In the new competitive environment, the interactive strategies distinctly accelerate among competitors. The uncertain factors which enterprises are facing are more extrusive. How the enterprises continuously create the new competitive advanteage in the dynamic complex environment becomes the core of strategies.The triditional static competition strategy is designed in relative static environment according to market and current situation of competitors, the design processes lack of consideration and forecast the interaction of competitor, ignore the study capability and ability of interaction. So the enterprises choosing of static competition strategy are not ready to reply and beat competitors, and it's hard to keep the competitive advantegy. The dynamic competition strategy sufficiently overcomes the defect and shortage of traditional strategy. It becomes to be a must that enterprises build up their own competitive advanteage, and consider the interactive, chess-playing behaviors.The research on the dynamic competition strategy based on CAS theory becomes the focus of theorists and business community. From the view of complex system science, this dissertation analyses the complexity of enterprise system, also base on CAS theory and strategy management knowledge, then studys the enterprise dynamic competition stategy.The dissertation includes 6 chapters. The first chapter mainly introduces the research background and necessariness, and the structure of this thesis; The second chapter gives the definition, history of CAS theory and strategy management; The third chapter analyses the enterprise system based on CAS, studys the features of adaptability. The fourth chapter deals with the formation and management of enterprise dynamic competition strategy. The fifth chapter states the IBM case study of dynamic competition strategy with the guidance of CAS theory. And finally, summarizes the conclusion and follow-up research work prospects.The research of enterprise dynamic competition strategy is a kind of creative investigation from the view of CAS theory in this dissertation,it will accelerate the deep relationship study between CAS theory and enterprise strategy, and with this new angle of view, we hope we can provide new and constructive advice for enterprise strategy management.