| This article adopted a lot of the management of Master and scholars study the business model of the concept and theory of the brilliantly expounded to KFC in China's development as an example, set up the KFC chain business model framework. And from the brand, corporate culture, human resources and operations, Express shop expansion, new product development, supply chain assurance, systems support, such as the angle of introduction based on KFC China's actual, in the Chinese localization of the business model innovation. In addition, the analysis of its competitors in China, behind McDonald's of reasons, from another angle further elaborated KFC success factors. Finally, through the introduction, "East Dawning" This Chinese-style fast food chain KFC to reveal the business model in China to reproduce, and further development.A successful chain of any business model must have the objectivity and dynamic, customer-oriented, through the standardization of products and services to satisfy consumer demand, creating a unique value. It is this unique value, as well as the Express chain reproducibility, so that it can operate long-lasting, and form the core competitiveness of enterprises.I hope that through the introduction of this article, so readers know at KFC Chinese business model, know the secret of its success. Maybe a chain of Chinese enterprises and those interested in the chain to provide some reference. |
