Shanghai World Expo Ticketing Plan And Marketing Strategy Research

Since the First session at 1851, after more than 150 years of heritage and development, World Expo has gained more new glories.With impact of urban development as a "Big event", the World Expo will bring holder a lot of opportunities. The 41^st World Expo will be held in Shanghai from May 1st to December 31st of 2010, as another major event of China after the Beijing 2008 Olympic games, the preparation of the Shanghai World Expo has always been the focus of the whole community.Tickets are the first scene and most importantly a business card of the World Expo. Expo tickets attached great importance to the design and marketing strategy in previous years, which also directly impacted the final success of the Shanghai World Expo.Based on relative theories, the article analyzed the experience of the tickets work of Big events at home and abroad. Through date research and analysis, we studied the cases of Beijing Olympic Games, and Aichi, Zaragoza, Hanover Expo, comapared the difference of their tickets design and promotion work. Focused on the classic 4P marketing theory, we introduced the marketing management of the Shanghai World Expo tickets, including product, price, place and promotion, etc. Finally, we made a summary of the Shanghai World Expo tickets work and revealed its reference meaning to the tickets operation of China's "Big event" activities.