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Flowers Mms Value

Posted on:2010-11-06Degree:MasterType:Thesis
Country:ChinaCandidate:B J SunFull Text:PDF
GTID:2199360275499790Subject:Radio and television arts
Abstract/Summary:PDF Full Text Request
Mobile has become a indispensable part of the daily living of the people. It not only has the function of voice communication, but also can transmit digital media and artistic contents, such as the upload and download of MMS, Multimedia ring-tone, and games. Today when the 3G mobile internet is about to spread to common users, the contents of the mobile media is not only a digital communication service strongly promoted by the mobile service providers but also an integral part of the fashionable living of the people in future. The contents creation with digital media arts as the characteristic and the corresponding business model will become important value creator in the 3G era.Miiflower 3G MMS project, is an application which combines digital media artistic forms and the mobile internet business model. Based on 3G mobile value-added service, it is supported on the"3G mobile flower store"service platform, and provides interpersonal greeting experience and value exchange experience that is more meaningful and generates more lasting effect than the SMS and ordinary MMS by giving away and trading"flower MMS". It purports to innovate a business model for mobile media contents application.The innovation in Miiflower 3G MMS project mainly is embodied in three aspects:1) it integrates the symbolic value of flower and the virtual currency function, and forms a value force by giving away"flower MMS";2) it forms an ecological value chain through Web2.0 pattern;3)"Flower as the match-maker"redefines the social intercourse relations of the user, utilizing the SNS program platform.
Keywords/Search Tags:flower MMS, mobile media contents, business pattern
PDF Full Text Request
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