"bric" Emerging Market Multinational Comparative Study

In recent ten years, more and more transnational corporations (TNCs) from emerging markets, especially from Brazil, Russia, India and China expand to the overseas markets with large investment broadly and deeply. Along with the big transnational merger and acquisitions by them, they have attracted the theorists and entrepreneurs more and more attentions. The Chinese transnational corporations with the deep participation of world economy's globalization, the fast growth of foreign exchange reserve and the support of the Chinese government have been a new source of the foreign direct investment (FDI). This article based on the systematic comparative study of the BRICs' TNCs, attempts to reply that "what is the difference of the TNCs from the BRICs and developed countries? What are the common and unique characters of the BRICs' TNCs? How can the Chinese TNCs seek to develop better and faster?" Hope that it can provide the supplement and enlightenment for this field of research.This article summarizes and reviews the theories about TNCs and emerging market TNCs systematically. Then it carries on a detailed nationality analysis, on their different resource advantage, cultural characteristic, economic development, FDI policy and so on to outline the external environment of the BRICs' TNCs. This article analyzes deeply about their transnational features, drivers and motivations and selects CVRD, Gazprom, Infosys and Haier to carry on the case study. In the empirical study, this article uses questionnaire survey to obtain the first-hand data of Chinese TNCs, combined with the sample data of Brazilian, Russian and Indian TNCs, to comparatively analyze the TNCs on Transnational Index (TNI), FDI main body constitution, FDI investment scale and level, FDI investment area and industry, as well as FDI investment method. And it gains several valuable research conclusions. Finally this article put forward the suggestions from the enterprise and government aspects to enhance competitiveness of the Chinese TNCs.This article makes every effort to have the innovations in the following aspects: 1. It can supplement and enrich the research in the field of emerging market TNCs. 2. It systematic analyzes the BRICs TNCs, about their external environment, transnational features, drivers and motivations, especially summarizes the FDI policy of these four governments. 3. It uses the quite standard and international general research methods, like the case study, comparative study and empirical study, and to some extent it fills this gap in the quantitative research in this field. But as a result of the sample quantity's limit, and exclusion of the financial transnational corporations, it needs to make the further improvement in future research.