The Main Participation Electronic Devices Service Marketing System

The demand of electronic component products has been growing greatly with the demand's increasing of electronic products for consumer market. however, the electronic products market and the consumer market have their own distinctive characteristics respectively. Well-trained and well-informed specialized buyers are the main customers in the electronic products market, whose purpose of purchase is to profit. In this case, marketing is not only the business of the sales department, but also involved design department, manufacture department, finance departmetn, quality departmetn, human resources and so on,even the external support, such as suppliers, certification agencies, government departments, and other relevant competitors. Customer satisfaction is the key for the electronic component marketing and sales. Now the electronic component sales takes more emphasise on the comprehensive competitive position and the customer satisfaction than products, which shows a progressive change from traditional product marketing to component marketing.In this paper, component marketing theory is applied to analyse characteristic of component market and buying behavior, defined the competitive elements of component market and service markging mix. The paper identifies the main roles of each relative and their position by analysizing the evolution of component marketing, current component market problems, and orgnization requirement of customer-focused organizations, and releases the principles of designing the electronic component marketing system participated by multi-agen involved, and then design the overall framework of this system. The paper also provides the specific design for all aspects in the component marketing system, and designs a service evaluation system to evaluat the execution of component marketing, describes the application of managerment tools. Finally, the paper designs the improving model by analysizing the maintenance work of services marketing system. In this paper, the concept of service, innovative ideas, all-joined marketing ideas, cross-team project management, supply chain management, and the concept of competition and cooperation as well as the specific issues in actual marketing are introduced. This make the paper innovative and operational. I hope the research of this paper can make the practical guidance in the electronic marketing for domestic electronic component companies.