| The financing lease,usually makes a significant contribution to the national economy and market as well as provides for the sale of assets to lessee,has developed into one of the most popular financial tools(inferior to bank credit and bonds & stocks) with promising prospect in western countries.Statistics generally suggests that the contribution of financing lease to GDP is above 30%and market penetration rate (proportion of leasing industry in fixed assets) is 33%in US,while the proportion in China is only 2%,much lower than 17%the average rate worldwide,which offers a substantial market potential and the promulgation of the draft law on financing lease will facilitate the business fast and firm growth.This essay introduces the primary stage & development progress of financing lease industry and give explore to the lease business model & practice.Based on the last development situation of the lease business in the world,combined with the real domestic market,the author take the Chengdu GT Lease Co.Ltd.as the example, analyzed the lease business development plan and the market programming of the Chengdu Gongtou Lease Co.Ltd.detailed.Especially analyzed the deficiency of the market strategy,after that,the author built the market structure and give the Chengdu Gongtou Lease Co.Ltd.the reasonable suggestion for the market model,so this can combined the market with the development of the lease business tightly. |
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