The Mobile Phone Industry Marketing Strategy And Corporate Interests In Net Profit Margin Of The Correlation Study

Mobile phone, the high-tech electronic consumptive product, prevails in China at high speed. After few years' development, China becomes a leading market in the world. As one of the five hundred top companies of the world, Nokia is the high-tech leader in mobile communication with great success in Chinese market. In fact, it ranks the first in terms of market share in the consecutive five years.Based on the Chinese mobile phone market, the present study carried out the analysis on market competitive model and four aspects ranging from product, price, distribution and promotion to disclose the market strategies in mobile phones for Nokia. Then we try to find out the relationship between the "4P" marketing strategy and ROE, one of most important financial goal of the company. This thesis also provides an implementation and example of how to improve the financial statement through the changing of the marketing strategy for Nokia.