Pharmaceutical Companies Based On Sales-driven Marketing Organization Structure Design

This dissertation shows and discuss the issue about the relationship and reaction mechanism between the enterprise strategy and the organizational architecture design by summary and analyzing its theory formation,its evolution and its growing trend,and tries to illustrating the common strategy of the organizational architecture design from what has been discussed above.This dissertation takes the pharmaceutical company as the research sample,according to the basic problems and foactors of the organizational architecture in the sales drive strategy implementation for pharmaceutical company,and shows an intact process formed by drawing up and practicing the project which may be favor of implementing the strategy.This dissertation points out the analyzing framework,furthermore it takes A company as a sample to remarking of the reason,the countermeasure and the assessment of its itself strategy formation and transform by the way of reality analyzing.And what's more,It's can provide some primary but practical reference for many other industries,especially those developing traditional small enterprises in the fact of adjustment and improvement of their oganizational architeture.This research involves many general topics on the strategy and organizational architecture.However,it's the most important thing to make clear the leader's position on the issue.This dissertation clearly points out that those leaders should have deepen their comprehension on the operation patter of pharmaceutical company at the present situation,whereas on basis of an acccurate appraising the growth trend,the could be able to redisign the organiztional architecture timely,moreover the capabileties is certainly vital to core competence in relation to efficency,effects and security of the strategy implementation of the pharmaceutical company,consequently it can not be absolutely ignored.