Trial Of The Information Age. Marketing Research

The arrival of the Post-information era made people more and more rely on " Being Digital ", the way of human's life has changed dramatically, and this change is still ongoing. During this process, The most traditional way of marketing that is the "Trial of marketing" has been changed, and producing a new form communication along with the time developed, coupled with "The Experience Economy" helped, after the reorganization and polymerization of resources , a new kind of trial re-marketing has been importance by the major companies.Research papers in the context of post-information age, the trial web-based market ing communications path. Networks involved in the process of marketing communications throughout the trial played a key role in the trial of such marketing communications to be established and the necessary conditions for the flow. Involved in the dissemination of the audience (consumers) must first apply through the network to become "test-off, and then to get the free trial opportunity. Path-based network marketing trial mode of operation of the network to promote birth "test clients" of this particular target audience and business groups and the composite, therefore, a growing number of businesses and professional site and to begin to pay attention to the use of this trial marketing communications approach and practice in the specific operation to achieve a certain effect, but at the same time has given rise to a number of worth attention and consideration.In this paper, literature research, qualitative analysis with a combination of empirical research methods has been used, we could achieve the unity and coordination in qualitative and quantitative, at the same time include emotional experience and peri ethnographic research methods, attempt to more clearly and accurately on the trial web-based marketing communications Research.Based on the path of the trial web-based marketing communications in our country, This article for the basic analysis on the basis of the study from the perspective of the spread of all types of combing the trial based on the network path of the development of marketing communications, at the same time to identify the problems and imperfect of the current operation, Through study of the correlation analysis , to make some reference and attention in the operation of available methods and points, so that this path based network on the trial marketing communications more smoothly and harmony in the context of post-time information.