Study On Operation Development And Program Of Nan-an Branch In Icbc

The development strategy is the guideline and a medium-and-long-term plan for a commerical bank. The development strategy making will show a definite development direction, establish positive thought and teamwork for staff. The items of work can be carried out more efficiently. The suject based on the development strategy of commercial bank, aim to research the development plan of NanAn Branch of Industrial and Commercial Bank of China (ICBC) .First it is the introduction to the current situation of NanAn Branch of ICBC with evaluation. Then it is a analysis for the strategy.First it is the ananlysis of industry for NanAn Branch of ICBC based on Michael Porter's Five Forces Model (1)Business monopoly destorys the competitive mechanism but there is a tendency for competition intensified. (2)There is more competitive pressure of substitute.(3)The threat of potential mighty competitor has been reality.(4).The charging ablility of client (purchaser) achieves a further improvement. (5).Insufficient self-supply ability of ICBC Second, it is the analysis of SWOT for NanAn Branch. The advantages: scale of operation,development of personal loan The disadvantages: weak connection with scale of operation and client resource, low effective supporting of main structure, less developed intermediary business, the urgent increase and adjustment for structure of business and client, low quality of assets External opportunities: fast economic increase in NanAn District in 3 three years. A advantageous envrionment for business development Threat: rat race in banking market in NanAn District, relatively in disadvantages among the competition, less clients with low quality, weak in business foundation, less ability in market competition, the internal competition of ICBC in NanAn Branch and NanPing Branch, narrower spaee for businenss extension.Finally it is the measures for implementation and safeguard...