Off In The Fruit Industry In Industrial Management Organizational Model

The fruit industry industrial management is an important way which stabilizes and develops fruit industry, increase the income of growers. Its mode research has an important reference on its model of self-perfection and the Government's fruit industry policy formulation. Since entered into the WTO, the Chinese fruit industry has been pushed to the fast changing international market. But the peasant household market is small and weak, the majority growers are at the non-organization condition, the potential inter-bank issue and acceptance of drafts are thin, the bargaining position is low, The fruit farmer does not have the strength to contend with the external forces, in addition the individual organization defects, making scattered farmers and social market's contradictions become more and more prominent, farmers are difficult in increasing their incomes, unable to protect their own legitimate rights and interests. In the process of promoting the fruit industry in the industrialized operation, how to transform traditional agricultural economic organization resources, how to innovate the industrial operational mechanism, how to improve the business model of the industry to promote fruit industry enhance market competitiveness and meet the needs of the market development appear very urgent.The fruit industry has the unique status and the advantages in the Guanzhong agriculture and the rural economic development. In recent years, along with the agricultural structure's adjustment, agriculture modernization's advancement, the fruit industry as an important industry, become an important source of income. Study on the development of the fruit industry has great realistic significance.Based on this situation, the thesis is conducted the analytical study to the Guanzhong fruit industry industrial operation organization mode. Firstly, mainly elaborated related concept and the theory of industrialization of the fruit industry, laid a way for the following further discussion. summarized experience again through the comparative analysis between the domestic and foreign fruit industry industrial organization operating mode; then performed the concrete analysis by using SWOT analysis method, pointed out that the development of Guanzhong fruit industry development is facing some strengths, weaknesses, opportunities and challenges; Through the above analysis, summed up the innovation of industrialization organizations operating mode should stick to the principles and the goal, then presents a new organizations mode of the fruit industry industrialization, it is "professional market - leading enterprises - cooperatives - farmers + associations + government + science and technology department", Finally, put forwards some strategies and recommendations for realizing the organization mode innovation..The innovation of the thesis lies to that under the overall analysis to Guanzhong fruit industry's present situation, it focused on its organizational model, proposed a new network mode for the Guanzhong fruit industry industrial development, and gave the countermeasures and the suggestions aimed at the new mode.